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More followers don’t automatically build trust
- July 29, 2026
- Posted by: Signal & Noise
- Categories: Advertising & Media, Science translated
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A two-stage study (an online survey and a laboratory EEG experiment) compared how Instagram users perceive the credibility of micro-influencers, with fewer than 10,000 followers, versus meso-influencers, defined in the article as influencers with between 10,000 and 1,000,000 followers. The micro-influencer was perceived as more credible, while the influencer with the larger audience needed stronger arguments to improve credibility.
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Realism isn’t a guarantee of credibility
- July 27, 2026
- Posted by: Signal & Noise
- Categories: Brand & Identity, Science translated
A multimethod study compared realistic and stylized ingredient illustrations on the packaging of two fictional cosmetic products, an almond body cream and a shea butter face cream. Stylized illustrations attracted more attention, generated greater emotional intensity and were perceived as more authentic than realistic images.
