OUR METHODOLOGY
OUR METHODOLOGY
Different questions.
Different environments
Different questions.
Different environments
Some studies can be conducted anywhere. Others require a dedicated lab. We choose the right environment for every research objective.
Where behavior becomes measurable
Where behavior becomes measurable
Not every important business question can be answered through stated feedback alone. Some responses need to be observed, measured, and interpreted in context.
The Lab combines neuroscience technologies, behavioral measurement, and validated research methodologies to understand how consumers actually respond, whether in controlled environments or remotely, in real-world settings.
TECHNOLOGIES & METHODS
EEG
Measure cognitive engagement, attention dynamics, and mental effort in real time.
Eye Tracking
See what captures attention, where focus goes, and how visual behavior unfolds.
GSR
Capture physiological arousal linked to emotional intensity and unconscious response.
Heart Rate
Track emotional engagement, stress response, and shifts in cognitive load.
Facial Coding
Analyze subtle facial expressions linked to emotional response in real time.
IAT
Reveal automatic associations that may not emerge through conscious self-report.
Controlled measurement. Deeper precision.
Our physical neuromarketing lab supports in-person research in controlled conditions. This allows for methodologies requiring higher experimental precision, including EEG, eye tracking, GSR, heart rate monitoring, facial coding, and integrated multi-method studies.
Behavioral insight from participants’ own environment.
Not every study requires participants to be physically present. Our remote behavioral research capabilities allow participants to join from their own environment using webcam. Depending on the objective, this can include remote eye tracking, facial coding, implicit testing, and other digital behavioral approaches.
Not sure which methodology fits your challenge?
Not sure which methodology
fits your challenge?
Tell us about your challenge and we will
help you find the right approach.