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Signal and Noise

Our studies

Finding the signal in scientific research.

Scientific research produces valuable evidence about how consumers think, feel and make decisions. Yet much of that knowledge remains difficult to access, interpret or connect to real business challenges.

In Science translated, we identify relevant findings from consumer research, behavioral science and neuroscience, distil what the evidence shows and translate it into practical questions and ideas businesses can test.

  • More followers don’t automatically build trust
    Advertising & Media, Science translated

    A two-stage study (an online survey and a laboratory EEG experiment) compared how Instagram users perceive the credibility of micro-influencers, with fewer than 10,000 followers, versus meso-influencers, defined in the article as influencers with between 10,000 and 1,000,000 followers. The micro-influencer was perceived as more credible, while the influencer with the larger audience needed stronger arguments to improve credibility.

    July 29, 2026
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  • Realism isn’t a guarantee of credibility
    Brand & Identity, Science translated

    A multimethod study compared realistic and stylized ingredient illustrations on the packaging of two fictional cosmetic products, an almond body cream and a shea butter face cream. Stylized illustrations attracted more attention, generated greater emotional intensity and were perceived as more authentic than realistic images.

    July 27, 2026
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