{"id":17239,"date":"2026-04-22T10:29:39","date_gmt":"2026-04-22T07:29:39","guid":{"rendered":"https:\/\/signalandnoise.eu\/the-lab\/"},"modified":"2026-09-02T10:18:12","modified_gmt":"2026-09-02T07:18:12","slug":"laboratorul","status":"publish","type":"page","link":"https:\/\/signalandnoise.eu\/ro\/laboratorul\/","title":{"rendered":"Laboratorul Virtual"},"content":{"rendered":"\t\t
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MEDIUL NOSTRU DE CERCETARE<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u00centreb\u0103ri diferite.
Medii diferite de cercetare.<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Unele studii pot fi realizate de oriunde. Altele necesit\u0103 un laborator \u0219i tehnologii specializate. Alegem \u00eentotdeauna mediul potrivit pentru obiectivele fiec\u0103rui proiect.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Acolo unde<\/span> comportamentul devine m\u0103surabil<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Nu toate \u00eentreb\u0103rile importante de business \u00ee\u0219i g\u0103sesc r\u0103spunsul doar \u00een ceea ce declar\u0103 consumatorii. Uneori, comportamentul trebuie observat, m\u0103surat \u0219i interpretat \u00een context.<\/p>\n

Laboratorul Signal & Noise combin\u0103 tehnologii din neuro\u0219tiin\u021b\u0103, metode de analiz\u0103 comportamental\u0103 \u0219i metodologii validate de cercetare pentru a \u00een\u021belege cum reac\u021bioneaz\u0103 cu adev\u0103rat consumatorii, fie \u00een medii controlate, fie la distan\u021b\u0103, \u00een contexte reale de utilizare.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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TEHNOLOGII \u0218I METODE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tM\u0103soar\u0103 implicarea cognitiv\u0103, aten\u021bia \u0219i efortul mental \u00een timp real.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tEye Tracking\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tArat\u0103 ce atrage aten\u021bia \u0219i cum exploreaz\u0103 consumatorii elementele vizuale.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tR\u0103spunsul galvanic al pielii (GSR)\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tM\u0103soar\u0103 activarea fiziologic\u0103 asociat\u0103 intensit\u0103\u021bii emo\u021bionale \u0219i reac\u021biilor incon\u0219tiente.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tRitm cardiac\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tMonitorizeaz\u0103 implicarea emo\u021bional\u0103, r\u0103spunsul la stres \u0219i varia\u021biile \u00eenc\u0103rc\u0103rii cognitive.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCodare facial\u0103\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tAnalizeaz\u0103 expresiile faciale asociate r\u0103spunsului emo\u021bional, \u00een timp real.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tIAT (Teste de asociere implicit\u0103)\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tIdentific\u0103 asocieri automate pe care consumatorii nu le exprim\u0103 \u00eentotdeauna con\u0219tient.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\tIN-LAB RESEARCH\t\t\t<\/div>\n\t\t\t\t
\n\t\t\tLaboratorul fizic (fa\u021b\u0103 \u00een fa\u021b\u0103)\t\t<\/div>\n\t\t
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Laboratorul nostru de neuromarketing permite desf\u0103\u0219urarea studiilor \u00een condi\u021bii controlate, utiliz\u00e2nd tehnologii precum EEG, eye tracking, GSR, ritm cardiac \u0219i facial coding. Toate echipamentele sunt mobile, astfel \u00eenc\u00e2t putem realiza cercet\u0103ri oriunde \u00een Rom\u00e2nia.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\tRead More\t\t<\/a>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tREMOTE LAB\t\t\t<\/div>\n\t\t\t\t
\n\t\t\tLaboratorul virtual\t\t<\/div>\n\t\t
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Nu toate studiile necesit\u0103 prezen\u021ba participan\u021bilor \u00een laborator. Platforma noastr\u0103 de cercetare la distan\u021b\u0103 permite desf\u0103\u0219urarea studiilor prin intermediul camerei web, direct din mediul lor obi\u0219nuit. \u00cen func\u021bie de obiectivele proiectului, putem utiliza eye tracking, codare facial\u0103, teste implicite \u0219i alte metode digitale de analiz\u0103 comportamental\u0103.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\tRead More\t\t<\/a>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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NU \u0218TII DE UNDE S\u0102 \u00ceNCEPI?<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Nu e\u0219ti sigur ce metodologie<\/span>
se potrive\u0219te provoc\u0103rii<\/span> tale?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tProgrameaz\u0103 o discu\u021bie<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Spune-ne cu ce provocare te confrun\u021bi, iar noi te vom ajuta s\u0103 alegi
abordarea potrivit\u0103 \u0219i metodologia care poate oferi r\u0103spunsurile de care ai nevoie.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

MEDIUL NOSTRU DE CERCETARE \u00centreb\u0103ri diferite. Medii diferite de cercetare. Unele studii pot fi realizate de oriunde. Altele necesit\u0103 un laborator \u0219i tehnologii specializate. Alegem \u00eentotdeauna mediul potrivit pentru obiectivele fiec\u0103rui proiect. Acolo unde comportamentul devine m\u0103surabil Nu toate \u00eentreb\u0103rile importante de business \u00ee\u0219i g\u0103sesc r\u0103spunsul doar \u00een ceea ce declar\u0103 consumatorii. Uneori, comportamentul trebuie<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-17239","page","type-page","status-publish","hentry"],"yoast_head":"\nLaboratorul: cercetare fa\u021b\u0103 \u00een fa\u021b\u0103 \u0219i remote<\/title>\n<meta name=\"description\" content=\"\u00centreb\u0103ri diferite cer medii diferite. 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